Personalization is everything when it comes to marketing. After all, a clear understanding of your target audience and the creation of an ideal buyer person can go a long way to tailor your marketing campaigns and achieve predetermined goals and objectives. This is where marketing automation steps in.

Today, marketing automation software is being leveraged to streamline workflows, automate redundant marketing processes, track marketing campaigns, and much more. This is simply because marketing automation converts and amplifies every single marketing initiative to a bigger-than-life scale by bringing more leads which, in turn, leads to more conversions and sales.

At its core, marketing automation is nothing but optimization. From nurturing leads and saving resources to generating more revenue, marketing automation can surely be defined as something beyond just automating repetitive marketing tasks such as lead acquisition, follow-ups, and sales pipelines. For instance, marketing automation can help your teams create an email nurturing campaign, create a landing page, post a blog on your website, or post on social media so they can focus more on creative aspects such as planning & brainstorming for upcoming projects and campaigns.

If this is not all, you can combine your sales and marketing automation efforts to align company goals and efforts. This helps you significantly improve conversion rate of your marketing initiatives, and a massive surge in the productivity of your sales team. Even if everything related to sales and marketing is performed by you, it’s still a win-win. If this is not all, marketing automation software for solopreneurs can help you manage and track your leads more efficiently. You can then use it to retarget your website visitors who aren’t converting to increase your conversion rate optimization (CRO).

It’s often seen that reporting your analytics can be an overwhelming task. Thanks to marketing automation platforms, it doesn’t have to be any longer. You can use marketing automation software to quickly generate and share reports. You can also leverage it to gain a high-level, 360-degree overview of the challenges ahead of your business and friction points that are behind the challenges.

Marketing automation software can also be used to target your ideal customer persona on different channels such as social media, email campaigns, or search advertisements. It can also be leveraged to set up lead scoring for the marketing team that will notify the sales team whenever a lead moves from marketing qualified lead to a sales qualified lead. This means that invaluable time is saved and your sales team can quickly reach out to prospects to close more deals and win more customers. Also, marketing automation software can help you create and nurture processes that are scalable so it becomes easier for your business to expand and stay ahead of competition.

At Dana Sacco, we believe that marketing automation is one of the best ways to create and nurture a powerful and purposeful marketing program that grows with your business with evolving times. Find out how you can leverage marketing automation software to grow and expand your business as a solopreneur.