There’s a lot that goes into creating and running a successful sales promotion campaign. If you believe that your online sales promotion idea for 2023 and beyond is to put up a ‘For Sale’ sign and wait for customers, that’s not going to make it. But, nothing to worry about as we’re here to help you.
Let us explore some amazing promotional ideas to attract new and retain existing customers.
BOGO, which stands for “buy one, get one,” is one of the most popular forms of sales promotion. Under this promotional scheme, customers receive a free or discounted product on the purchase of one product. BOGO can be an excellent way to clear out inventory and sell extra products by encouraging customers buy more than what they originally planned to.
#2. Limited-Time Offers
Whether it’s free shipping or a discount code you’re offering, limiting incentives with time is an incredible idea to convert more prospects into customers. This is primarily because limited-time offers trigger the fear-of-missing-out (FOMO) in customers while also driving scarcity of availability and a sense of urgency.
#3. Daily Deals
If you want to get the best out of daily deals, it is best to combine them with your holiday campaigns. For instance, you can sell advent calendars with your products in the days leading up to Christmas.
#4. Cross-Sell Campaigns
There is no denying the fact that every business wants to sell more while it has got the attention of visitors. However, you cannot make the mistake of scaring customers away by sounding too salesy. Thankfully, you can always count on cross-sell campaigns to convert customers at the decision stage of your sales funnel with a higher order value. You can even include the option of free shipping to make your cross-sell campaigns more effective and appealing.
#5. Subscriber Specials
Undoubtedly, discounting is a great sales promotion strategy but you need to use it cautiously. Your first-time visitors and long-term subscribers have different needs, expectations, concerns, and questions. You risk losing both if you commit the mistake of treating them the same way.
The point is that you may end up reducing the perceived value of your products by offering discounts to everyone. However, you can increase your chances of cross-selling and upselling by offering the right discounts to the right customers at the right time.
#6. Clearance Sales
Whether you want to make space in your inventory for a new product line or it’s the end of the year, clearance sales are the favorite of both offline and online retailers. These sales are highly effective to encourage sales as customers associate clearance sales with good bargain prices. Furthermore, they include both urgency and scarcity as the number of available items on sale are limited.
#7. Show off your new arrivals with video promos
New arrivals are often associated with full price but you can create demand and initial interest in them by offering 5-10 percent discounts. You can use video promos to show off your new products and their unique selling proposition (USP). It is always a good idea to provide a 360-degree view of your products to give customers an extra reason to buy.
#8. Scratch and save deals
This is an exciting and engaging form of sales promotion where you offer a combination of discounts and deals using scratch coupons. You can give scratch coupons with every purchase so shoppers feel more motivated to return back to your store and buy more products.
#9. Lifestyle discounts
Lifestyle discounts are a great way to entice the attention of seniors, college students, fitness enthusiasts, and military members. They can help you appeal to certain segments of your market, especially if you have noticed that sales from a specific market are on the decline or if you want to reach a new target audience.
#10. Social media giveaways
If your business has established a sizeable social media following, you can count on social media getaways to increase awareness of your brand, products, and services. This form of sales promotion is a great way to retain existing and attract new customers.
Reach out to us at Dana Sacco to find out how you can elicit positive responses from customers to complete more sales and grow your customer base.