Email is still one of the most effective marketing channels available to small businesses. In fact, a recent study showed that for every $1 spent on email marketing, the average return on investment is $38! But in order for your email marketing campaign to be successful, you need to have a strategy in place. Keep reading to learn how to create an email marketing strategy that works for your small business.

1. Define Your Goals

Before you can start planning your email marketing strategy, you need to know what you want to achieve with your campaign. Do you want to increase brand awareness? Drive traffic to your website? Make more sales? Once you know what your goal is, you can start planning your strategy.

2. Build Your Email List

The next step is to start building your email list. You can do this by adding a signup form to your website or blog, running a contest or giveaway, or even offering a freebie in exchange for an email address. Once you have a list of subscribers, it’s time to start crafting your emails.

3. Write Engaging Email Content

Now that you know who you’re writing to and what you want to achieve with your emails, it’s time to start writing engaging content that will actually get opened and clicked on. To do this, make sure your emails are relevant to your subscribers and offer value that they’ll be interested in. You should also focus on making your emails visually appealing by adding images and using engaging CTAs (Calls-To-Action).

4. Send at the Right Time

Timing is everything when it comes to email marketing. You need to make sure you’re sending your emails at a time when your subscribers are likely to actually read them. This might mean sending during working hours for B2B audiences or early in the morning for consumers. Experiment with different times and days of the week until you find what works best for your audience.

5. Analyze and Optimize Your Results

Last but not least, don’t forget to analyze the results of each email campaign so that you can learn what works and what doesn’t work for your audience. Use this information to optimize future campaigns so that they’re even more successful than the last ones!

6. Rinse and Repeat!

Once you’ve gone through all these steps, it’s time to start planning your next email campaign! Rinse and repeat the process until you’ve reached all of your goals. And remember, if you ever need help with any part of your email marketing strategy, our team at Metric Marketing is always here to lend a helping hand!

All too often, small businesses treat email as an afterthought when it comes time to planning their marketing strategy—but this channel deserves way more attention than that! By taking the time to craft a well-thought-out email marketing strategy, you can see some amazing results for your small business—results that are well worth the effort!