Looking for a powerful email marketing, marketing automation, and sales/CRM automation tool for your online business? If your answer is a big yes, the battle of ActiveCampaign vs Keap will surely be of great interest to you.

ActiveCampaign vs Keap (formerly Infusionsoft) Comparison

Do you or your team struggle to design landing pages and keep prospects and leads followed up on and engaged with yet another service? Struggling with marketing automation and CRM? Is that you? It can be terrible.

Trying to make email marketing, marketing automation, and sales/CRM automation work in tandem can be inconvenient and time-consuming. The worst part is that they usually don’t work seamlessly as one would hope to make the whole operation even more frustrating. 

Thankfully, you have choices such as Keap and ActiveCampaign to engage leads and save time. But between Keap and ActiveCampaign, which is the best email marketing, sales, CRM, and marketing automation choice? Let’s find out!

Why Keap (formerly Infusionsoft) Is A Better Option?

When it comes to opt-in forms and landing pages, Keap (Infusionsoft) wins the battle hands down. It includes seven opt-in form styles compared to four of ActiveCampaign. However, the forms of ActiveCampaign can only be accessed on the full ActiveCampaign plan that starts from $49 a month while only inline forms are available in the cheaper $17per month Lite plan. 

The biggest disadvantage of ActiveCampaign is that it does not have a landing page builder. In other words, you will have to spend extra bucks to buy Leadpages, Instapage, or another landing page application if you want to create your own PPC landing pages.

On the other hand, Keap can be described as a well-equipped, comprehensive platform when it comes to opt-in forms and landing pages. It includes a wide range of landing page templates along with an out-of-the-box landing page editor. You can leverage seven fully responsive and different opt-in form designs such as:

• Pop-up opt-in forms: They display above your on-page content in a modal pop-up environment that can be easily selected by users.
• Fly-in opt-in forms: They slide in from the screen’s bottom corner at a specific point or time on the page.
• Widget opt-in forms: They fit inside the footer, sidebar, and other widget areas for passive email list building.
• Locked content opt-in forms: They can be leveraged to provide eBooks and other lead magnets with the goal to build email lists.
• Below post-opt-in forms: They sit below your articles and posts to encourage interested and engaged readers to opt-in for extra content.
• Inline opt-in forms: They sit in the middle of articles and blog posts so users can easily opt-in while they are reading your content actively.
• Opt-in bar forms: They stick to the browser window’s top edge and provide users an opportunity to opt-in at any time.

The best thing about all Keap form options is that they are enriched with unmatched customization for factors such as text size, colors, buttons, fonts, and more. Moreover, Keap also includes a mesmerizing and diverse selection of opt-in form templates. In addition to these advantages, Keap (Infusionsoft) also features a powerful landing page builder. You can leverage this landing page builder to modify every aspect of your landing pages, from images and headlines to buttons and schemes. You can also choose from countless landing page packs that feature response, modern-looking, engaging, and out-of-the-box design templates.

It is because of these and many more features that Keap is considered to be a superior option to ActiveCampaign. Keap offers literally everything that an agency, mid-sized business, or enterprise could need. You can leverage Keap to trigger emails, automate personalized emails, easily segment customers into different lists, and make calls based on user behavior.  

Furthermore, Keap includes a powerful CRM that records all of your contacts automatically with prospects and customers. You can also leverage lead scoring to rate prospects automatically and level of interactivity with your email content. Keap also includes useful marketing tools like an affiliate management system that allows you to use it as a platform for your business’s growth.

If you’re looking for a powerful, versatile email marketing, marketing automation, and sales/CRM automation tool, Keap is a very tough product to beat. Its pro-level support for paying customers is exceptional and you won’t ever be left out in the dark. Designed for B2B and B2C, Keap (Infusionsoft) is an excellent choice for mid-sized and enterprise users that need a little extra power.

Reach out to us at Dana Sacco to find out how your business can leverage Keap email marketing, marketing automation, and sales/CRM automation tool to drive sales and beat all revenue estimates.