Managing multiple social media accounts can be time-consuming and hard work, especially if you are a small business owner or solopreneur doing it all on your own. There are many social scheduling tools to easily post more content on social media platforms, but things still require a lot of effort.
Let us delve deeper into how you can automate your Facebook Page to increase engagement, save time, and deliver exceptional social media experiences to your followers consistently.
Automatically Post New Content From Your Blog
If your business website is powered by WordPress, you can have new content gets tweeted out automatically as and when it’s published. For this, you will need the Jetpack plugin, which is free to use.
You will need to head over to the Sharing menu (tucked away inside the Settings options) once you’ve downloaded and installed the plugin. You can now connect your Facebook Page, Twitter account, LinkedIn page, and Tumblr account through Publicize so that new pages, media, and blog posts get pushed out to channels as soon as they are published.
Publish Content From Other Outlets To Your Page
Sharing content from your website is a must but you can increase engagement by sharing updates and news from your industry outlets, breaking news, and blogs you recommend within your industry niche.
To get started, you can make use of out-of-the-box tools such as If This, Then That for creating Applets that post content automatically from your favorite websites on your Facebook page and Twitter profile. You will need to click on the ‘New Applet’ button and then click on ‘+This’, ‘RSS feed’, and ‘New feed item’. Then, you’ll need to enter the RSS feed of your website to automatically post content. In case you face any issues, you can use this tool to scrape websites for RSS feeds.
You will then have to click on ‘Create Trigger’, and then the ‘+That’ button. Then, select Facebook Pages and then simply connect your selected page to If This, Then That. Once this has been done, you need to select ‘Create a Link Post’ and optimize the template to suit your preferences and style. Now, you will have to click ‘Create Action’, and you’re done.
Connect Your Facebook Page With Your Instagram Business Account
If you have an Instagram account for your business and you have converted it to an Instagram Business Profile, you can connect them to automatically post new images to your feed. To get started, visit Settings and Instagram on your Facebook Page to connect the two profiles. You can now edit your Instagram profile from Facebook, run ads on the Facebook and Instagram networks, and manage Instagram comments from your Facebook profile. All super useful benefits!
Schedule Additional Content Using Buffer
Social media scheduling tools such as Buffer can be an excellent choice to automate your entire content calendar and push out new posts at the same time. Sign up for a free Buffer account and add images of your products, favorite blog posts, and links to useful resources to keep your Facebook Page ticking over. The best thing is that you can even recycle your best-performing posts.
Automate Messenger Responses
Facebook Messenger is considered one of the most popular online communication channels. The best thing is that manning a Facebook Page and answering customer questions is more affordable and value-oriented than paying for a dedicated service representative and customer phone line. You can set up automatic responses to answer your customer’s questions quicker and speed up your responses. These tips to automate your Facebook Page will help you create a more engaging, consistent, and purposeful social media strategy. Combine these tips with original, relevant, and engaging content and proactively address customers’ challenges and pain points. Also, don’t forget to respond to shares and comments from your customers to maximize engagement. For more assistance, don’t forget to visit Dana Sacco